Project: Interest-Based Campaign
Client: Texture by Next Issue
The idea for this campaign was to take the concept of “unlimited access to the world’s best magazines” one step further by showcasing content within specific areas of interest. The samples here are prototypes for banner ad units for users of the app who are primarily interested in fashion.
All work in collaboration with Creative Director and Associate Creative Director.
Description: In collaboration with and guidance from Associate Creative Director. This is a visual study for a display ad unit for an interest-based campaign. The first 3 images are visual treatments of proposed frames for animation. The last image is a prototype to demonstrate how an animated ad unit could look.
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